Is RuPaul in a GMC Commercial? All You Need to Know

If you’ve been watching TV lately, you might have seen a familiar face in a new role: RuPaul, the iconic drag queen and Emmy-winning host of “RuPaul’s Drag Race,” appearing in a GMC commercial. But is it really RuPaul, and why is he promoting a truck? In this article, we’ll explore the answers to these questions and more, and provide you with all the details about RuPaul’s unexpected appearance in a GMC ad.

Who is RuPaul?

Before we dive into the specifics of the GMC commercial, let’s briefly introduce RuPaul for those who might not be familiar with him. RuPaul Andre Charles, born in 1960, is an American drag queen, actor, singer, model, and TV personality. He rose to fame in the 1990s with his hit song “Supermodel (You Better Work)” and has since become a cultural icon and LGBTQ+ advocate. RuPaul has also hosted several TV shows, including “The RuPaul Show,” “RuPaul’s Drag U,” and “RuPaul’s Drag Race,” which has aired for over a decade and spawned numerous spin-offs and international versions.

What is GMC?

GMC is a division of General Motors, an American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts. GMC specializes in trucks, SUVs, and vans, and has a reputation for producing durable, reliable, and high-performance vehicles. Some of GMC’s most popular models include the Sierra pickup truck, the Yukon SUV, and the Canyon mid-size pickup. GMC also offers luxury options such as the Denali trim level and the AT4 off-road package.

What is the GMC commercial with RuPaul?

Now that we know who RuPaul and GMC are, let’s get to the main question: is RuPaul in a GMC commercial, and if so, why? The answer is yes, RuPaul appears in a GMC commercial that premiered in February 2021 during the Super Bowl LV broadcast. The commercial, titled “Quiet Revolution,” features RuPaul driving a new GMC Hummer EV pickup truck through a deserted city while lip-syncing to the song “9 to 5” by Dolly Parton. The ad showcases the Hummer’s electric power, quiet operation, and off-road capabilities, and ends with the tagline “The world is changing. Will you?”

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Why did GMC choose RuPaul for the commercial?

So why did GMC choose RuPaul, a drag queen and LGBTQ+ icon, to promote their truck? According to GMC’s vice president of marketing, the goal was to “reach a broader audience” and “spark a conversation” about the future of transportation. “RuPaul represents a voice that disrupts the status quo and challenges people to think differently,” said Phil Brook. “The Hummer EV is a vehicle that disrupts the status quo and challenges what people think an electric vehicle can be.”

What are some reactions to the GMC commercial with RuPaul?

As with any high-profile commercial, the GMC ad featuring RuPaul has generated mixed reactions from viewers and critics. Some have praised the commercial for its boldness, humor, and message of change, while others have criticized it for being too gimmicky, superficial, or pandering. Some members of the LGBTQ+ community have also expressed concerns that RuPaul’s appearance in a commercial for a traditionally masculine and heteronormative product like a truck could be seen as contradictory or even harmful to the community’s values and identity.


Q: Is RuPaul actually driving the GMC Hummer in the commercial?

A: It’s unclear whether RuPaul is actually driving the Hummer in the commercial or if a stunt driver was used.

Q: Is this RuPaul’s first commercial appearance?

A: No, RuPaul has appeared in several commercials throughout his career, including ads for Pepsi, MAC Cosmetics, and Old Navy.

Q: Will RuPaul be in future GMC commercials?

A: It’s uncertain if RuPaul will appear in future GMC commercials, as no official announcements have been made.


Is RuPaul in a GMC Commercial certainly turned heads and sparked conversation about the intersection of pop culture and advertising. While some may question the choice to feature a drag queen in an ad for a traditionally masculine product like a pickup truck, others see it as a bold move that challenges stereotypes and promotes inclusivity. Regardless of where you stand, it’s clear that RuPaul’s star power and GMC’s reputation for quality vehicles have made for a memorable and impactful commercial.

Leland Winkelman

Leland Winkelman is a talented and experienced article writer with a passion for creating high-quality, engaging content. With a versatile writing style and a broad knowledge base, he is able to bring a unique perspective to each piece he writes. Whether he's covering topics related to technology, finance, health, or any other field, Leland's writing is characterized by its clarity, precision, and storytelling skills. He is dedicated to educating and informing readers while keeping them entertained and engaged. In his free time, Leland enjoys reading, hiking, and experimenting with new ideas.